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    The World Fair Trade Organization: Scaling equitable business models

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    Description:
    English case study
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    Author(s)
    Beardon, Hannah
    Publication date
    2020-11-20
    Subject
    Economics
    Food and livelihoods
    Private sector
    Rights
    Trade
    Keywords
    Fair trade
    Business
    Trade
    Social enterprise
    Mission-led enterprise
    Supply chains
    Workers rights
    Labour rights
    Global mamas
    Country
    Ghana
    
    Metadata
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    Publisher(s)
    Oxfam
    Series
    Inspiring Better Futures
    Document type
    Case study
    Description

    This case study shows how fair trade and other mission-led enterprises can be economically viable while simultaneously generating important social and environmental benefits. In contrast to conventional business models which prioritize short-term financial returns to shareholders, mission-led businesses put social and environmental goals on a par with economic ones, thereby overcoming a key structural driver of inequality and environmental damage. The case study focuses on Ghana but shows how the WFTO, a global umbrella organization, is enabling many small mission-led businesses to spread horizontally and bring the fair trade model to scale while staying rooted in their local community. The case study suggests that scaling could be accelerated with supportive government policy.

    Pages
    26
    DOI
    10.21201/2020.5761
    ISBN
    978-1-78748-576-1
    URI
    http://hdl.handle.net/10546/621104
    Additional Links
    http://policy-practice.oxfam.org.uk/publications/the-world-fair-trade-organization-scaling-equitable-business-models-621104
    ae974a485f413a2113503eed53cd6c53
    10.21201/2020.5761
    Scopus Count
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