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    Influencing for Impact Guide: How to deliver effective influencing strategies

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    English guide
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    Author(s)
    English, Richard
    Publication date
    2020-09-15
    Subject
    Approach and methodology
    Keywords
    Influencing
    Advocacy
    Campaigning
    Poverty
    Inequality
    Climate change
    
    Metadata
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    Publisher(s)
    Oxfam
    Document type
    Guidelines and toolkits
    Description

    Oxfam’s Influencing for Impact Guide is designed for civil society organizations, Oxfam teams and partners, activists and campaigners. It aims to support them to develop and deliver effective influencing, advocacy and campaigning strategies that tackle the structural causes of poverty, inequality and environmental crisis:  strategies with impact to help shift unequal and unjust power relations, and to lead to changes in policies, practices, attitudes, behaviours and social norms. 

    The guide covers steps in designing effective influencing strategies, whether for programmes or stand-alone campaigns.  It has tools, examples and guidance on topics such as understanding context, power analysis, setting objectives, developing strong narratives and deciding the best tactics to use. It describes the various tactics you can use to make change happen through your programme and advocacy activities. There are sections on research, lobbying, digital and social media, mobilization and influencing behaviours and norms.   

    The guide is informed by the learning, experiences and courageous influencing and campaigning undertaken by social movements, civil society networks, Oxfam partners, allies and staff over many years, as well as from evaluations and academic research. 

    Pages
    81
    DOI
    10.21201/2020.5891
    ISBN
    978-1-78748-589-1
    URI
    http://hdl.handle.net/10546/621048
    Additional Links
    http://policy-practice.oxfam.org.uk/publications/influencing-for-impact-guide-how-to-deliver-effective-influencing-strategies-621048
    ae974a485f413a2113503eed53cd6c53
    10.21201/2020.5891
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