In 2017, The SEEP Network and Oxfam’s Women’s Economic Empowerment in Agriculture Knowledge Hub partnered to facilitate a Practitioner Learning Group (PLG) on 'Shifting Social Norms in the Economy to Create Change at Scale.' The SEEP PLG process is a method that brings together market development practitioners to help each other overcome practical and urgent challenges. This initiative focused on gathering practitioner insights on shifting social norms in the economy to create change at scale for women’s economic empowerment. The PLG brought together 13 representatives from six different organizations over a period of five months to share challenges and strategies to shift social norms. 

This document is a summary of the process, discussion and insights of the participants. It provides an overview of social norms and their relationship to women’s economic empowerment. It also highlights practical tools, approaches and frameworks that practitioners and researchers can use to diagnose, measure and change social norms. Finally, it calls for more systematic collaboration and learning, as addressing social norms change as part of women's economic empowerment is still a new area of exploration.