Using digital technology to engage and mobilise young people to end violence in intimate relationships: lessons from Bolivia
Author(s)
Muir-Bouchard, SandrineEditor(s)
Sweetman, CarolinePublication date
2018-07-11Subject
GenderKeywords
Gender-based violenceViolence against women and girls
ICTs
Social media
Development
Oxfam
ACTÚA
Detén la violencia
ICT4D
Country
Bolivia
Metadata
Show full item recordJournal
Gender & DevelopmentDocument type
Journal articleLanguage
EnglishDescription
<p><span>On 14 February 2017, celebrated as St Valentine's Day in many contexts throughout the world and associated with lovers, a new campaign called ‘ACTÚA, Detén la violencia’, was launched in Bolivia. The campaign aims to tackle violence in young people's relationships by encouraging individuals to take action in the presence of violence. A little over a year after the campaign launched, this article analyses the experience gained of using social media in the campaign, as a way of catalysing and encouraging change and questioning of gender inequality and the social norms that justify and perpetuate gender-based violence against women and girls. It shares research and experience from Oxfam and its partner organisations Colectivo Rebeldía and Coordinadora de la Mujer.</span></p>Pages
17ISSN
1355-2074EISSN
1364-9221ae974a485f413a2113503eed53cd6c53
10.1080/13552074.2018.1473228