Rice production is vital to the agriculture sector in Pakistan, especially in Punjab, and the country is a globally important rice exporter. However, common production practices are associated with environmental issues linked to health problems such as skin diseases, and environmental issues such as smog, as well as water and soil pollution. Women comprise most of the rice farming workforce and are routinely tasked with the difficult sowing stage, working long hours outside with minimal protection from the sun, making them more vulnerable to health hazards.

This case study explains how the Gender Transformative and Responsible Agribusiness Investments in South East Asia (GRAISEA) programme collaborated with partners in Pakistan to identify and address environmental issues related to rice crops. Using a multi-stakeholder approach, the programme works with producers, the private sector, academia, government officials, and the Sustainable Rice Platform to promote best practice and sustainable production methods, help rice producers increase their income, and promote women’s leadership in grower organizations.