The World Citizens Panel (WCP) is an impact measurement methodology developed by Oxfam Novib. It is designed to measure and understand the changes in people’s lives resulting from Oxfam’s projects. The WCP combines quantitative research (impact surveys) with qualitative research (Stories of Change) to give participants in Oxfam Novib’s programmes a voice, to learn how our programmes can be improved, and to contribute to the public debate on the effectiveness of development cooperation.

This impact study of the programme in Pakistan was carried out in 2013/2014/2015. About 80 interviewers carried out a total of 4,160 interviews; 14 partners carried out the surveys in their own areas of intervention. The study included a broad set of indicators, covering major dimensions of poverty and injustice. Data collected by partners with the help of a smartphone app was transferred into a central database, managed and analysed by the Oxfam Novib World Citizens Panel team. Based on the outcomes of the impact surveys, it was decided to conduct further qualitative research with Stories of Change on gender-based violence and land rights for women.

This report presents the major findings from the analysis of the survey results and Stories of Change.