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    Pop culture with a purpose: Violence against women in Bangladesh

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    Description:
    English case study
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    Author(s)
    Molly, Conor
    Publication date
    2016-10-31
    Subject
    Education
    Gender
    Keywords
    Gender-based violence
    Edutainment
    Country
    Bangladesh
    
    Metadata
    Show full item record
    Publisher(s)
    Oxfam Novib
    BRAC
    HASAB
    WECAN
    RUPANTAR
    Document type
    Case study
    Description

    Violence against women and adolescent girls is a systemic and ingrained problem in Bangladesh. Oxfam Novib worked with a group of local partners in Bangladesh, including BRAC, WECAN, HASAB and Rupantur, to address the problem in the Khulna Division through an intervention strategy centered on the utilization of edutainment methodologies.

    The project combined interactive, high quality modern communications tools, including televised docudramas and public service commercials, and traditional edutainment, such as street theatre, together with targeted and more intense school and community interventions in 10 select locations in the Khulna Division.

    As a result, more than 3,000 students (60 percent were girls) and 3,000 parents reported changing their values and attitudes towards sexual violence against adolescents. Through a mass campaign, the project reached approximately 500,000 people across the Bangladesh.

    Pages
    18
    URI
    http://hdl.handle.net/10546/620141
    Additional Links
    http://policy-practice.oxfam.org.uk/publications/pop-culture-with-a-purpose-violence-against-women-in-bangladesh-620141
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