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    Lipstick evangelism: avon trading circles and gender empowerment in South Africa

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    Author(s)
    Dolan, Catherine
    Scott, Linda
    Editor(s)
    Sweetman, Caroline
    Publication date
    2009-07-01
    Subject
    Economics
    Gender
    Keywords
    Finance
    Gender and Development Journal
    GaD
    Country
    South Africa
    
    Metadata
    Show full item record
    Publisher(s)
    Oxfam GB
    Routledge
    Journal
    Gender & Development
    URI
    http://hdl.handle.net/10546/131703
    DOI
    10.1080/13552070903032504
    Document type
    Journal article
    Language
    English
    Description
    Increasing numbers of corporations are vying to capture one of the largest untapped consumer markets - the world's poor - in ways that are not only economically profitable but socially responsible. One type of initiative that has gained increased traction is trading partnerships between multinational corporations and women's informal exchange networks, creating micro-enterprise opportunities that not only deliver soap and mobile phones, but financial empowerment for women. This article examines one such initiative - the trade in Avon cosmetics. It aims to determine the extent to which the initiative alleviates poverty, and fosters empowerment, among black women in South Africa. It suggests that as unlikely as cosmetics may seem as a vehicle for development, direct sales of beauty products can offer low risk opportunities for women to become entrepreneurs, and form a potentially promising route to gender-equitable poverty reduction. This article is hosted by our co-publisher Taylor & Francis. For the full table of contents for this and previous issues of this journal, please visit the <a href="http://www.genderanddevelopment.org">Gender and Development</a> website.
    Pages
    15
    ISSN
    1355-2074
    EISSN
    1364-9221
    ae974a485f413a2113503eed53cd6c53
    10.1080/13552070903032504
    Scopus Count
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