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dc.contributor.authorMacPherson, Yvonne*
dc.contributor.editorSweetman, Carolineen
dc.date.accessioned2011-05-24T10:15:16Zen
dc.date.available2011-05-24T10:15:16Zen
dc.date.issued2007-11-01en
dc.identifier.issn1355-2074en
dc.identifier.doi10.1080/13552070701630574en
dc.identifier.urihttp://hdl.handle.net/10546/131645en
dc.descriptionSex-selective abortion is an increasing problem in India. Previous awareness-raising efforts on the issue have focused largely on the act of abortion, without substantively addressing the context that creates a demand for sex selection. The BBC World Service Trust conducted a research study on how best to use the media to address the issue, and concluded that a fictional television drama would be a suitable medium, as it would be able to unravel the reasons for son preference, demonstrate ways in which social pressure can be challenged, and depict women in a variety of roles that would serve to increase their value within the family and society. This article is hosted by our co-publisher Taylor & Francis. For the full table of contents for this and previous issues of this journal, please visit the <a href="http://www.genderanddevelopment.org">Gender and Development</a> website.en
dc.format.extent9en
dc.format.mimetypePDFen
dc.language.isoEnglishen
dc.publisherOxfam GBen
dc.publisherRoutledgeen
dc.relation.urlhttp://policy-practice.oxfam.org.uk/publications/images-and-icons-harnessing-the-power-of-the-media-to-reduce-sex-selective-abor-131645
dc.subjectGender
dc.subjectHealth
dc.titleImages and icons: harnessing the power of the media to reduce sex-selective abortion in Indiaen
dc.typeJournal articleen
dc.identifier.eissn1364-9221en
dc.identifier.journalGender & Developmenten
oxfam.signoff.statusFor public use – can be shared outside Oxfamen
oxfam.subject.countryIndiaen
oxfam.subject.keywordMedia
oxfam.subject.keywordSRHR
oxfam.subject.keywordSexual and reproductive health and rights
oxfam.subject.keywordGender and Development Journal
oxfam.subject.keywordGaD
prism.issuenameMediaen
prism.number3en
prism.volume15en
dc.year.issuedate2007en
dc.year.issuedate2007en


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