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    This is not a love story: using soap opera to fight HIV in Nicaragua

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    Author(s)
    Weinberg, Charlie
    Editor(s)
    Sweetman, Caroline
    Porter, Fenella
    Kamal-Yanni, Mohga
    Publication date
    2006-03-01
    Subject
    Gender
    Health
    Keywords
    HIV and AIDS
    Health promotion
    Media
    Gender and Development Journal
    GaD
    Country
    Nicaragua
    
    Metadata
    Show full item record
    Publisher(s)
    Oxfam GB
    Routledge
    Journal
    Gender & Development
    URI
    http://hdl.handle.net/10546/131598
    DOI
    10.1080/13552070500518137
    Document type
    Journal article
    Language
    English
    Description
    In Nicaragua, HIV has been largely seen as a medical issue. This article makes the case for preventing the potential epidemic from a gender and youth perspective. Puntos de Encuentro is a mass communications NGO, which is working to challenge the stereotypes, stigma and discrimination that make HIV so prevalent in many societies. It does this through a mass communications strategy that includes a soap opera targeted mainly at young people. The article discusses why, and how, Puntos has done this work, and what its political and social implications are. It also attempts to assess whether the work has had any impact on the lives of real people, or on public opinion. This article is hosted by our co-publisher Taylor & Francis. For the full table of contents for this and previous issues of this journal, please visit the <a href="http://www.genderanddevelopment.org">Gender and Development</a> website.
    Pages
    10
    ISSN
    1355-2074
    EISSN
    1364-9221
    ae974a485f413a2113503eed53cd6c53
    10.1080/13552070500518137
    Scopus Count
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