The denigration of women in Malawian radio commercials

Author(s)
Chilimampunga, Charles
Editor(s)
Sweetman, Caroline
Publication date
1999-07-01
Subject
Gender
Keywords
Media
Gender and Development Journal
GaD
Country
Malawi

Metadata
Show full item record
Publisher(s)
Oxfam GB
Routledge
Journal
Gender & Development
URI
http://hdl.handle.net/10546/131389
DOI
10.1080/741923118
Document type
Journal article
Language
English
Description
A sample of 100 commercials aired on Malawian radio showed that many use messages which denigrate women, who are represented as voices of little authority, non-competitive, dependent, attention-seeking, and confined to the domestic sphere. Such commercials perpetuate women's subordination, and hinder their full participation in development. This article is hosted by our co-publisher Taylor & Francis. For the full table of contents for this and previous issues of this journal, please visit the <a href="http://www.genderanddevelopment.org">Gender and Development</a> website.
Pages
8
ISSN
1355-2074
EISSN
1364-9221
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