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    Monitoring and evaluating advocacy: lessons from Oxfam GB's Climate Change campaign

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    Author(s)
    Starling, Simon
    Editor(s)
    Eade, Deborah
    Publication date
    2010-04-01
    Subject
    Climate change
    Approach and methodology
    Keywords
    Advocacy
    Campaigning
    Monitoring and evaluation
    M&E
    Development methods
    
    Metadata
    Show full item record
    Publisher(s)
    Oxfam GB
    Routledge
    Journal
    Development in Practice
    URI
    http://hdl.handle.net/10546/131093
    DOI
    10.1080/09614520903564215
    Document type
    Journal article
    Language
    English
    Description
    This article examines Oxfam GB's learning from its attempts to improve monitoring and evaluation (M&E) processes within a global advocacy campaign. It outlines the Climate Change campaign team's practical experience of piloting different approaches to M&E, and the lessons emerging from the process. The experience suggests that while some 'traditional' elements of M&E are helpful in advocacy work, a greater focus on light, real-time monitoring systems is necessary. The findings highlight the organisational as well as methodological challenges of integrating M&E into advocacy campaigns: without a culture that rewards reflection and learning, improvements in staff capacities or data-collection systems will not be sustained. Indeed, the process of improving M&E practice mirrors that of an advocacy campaign itself, requiring analysis of power relations, opportunities, and constraints; monitoring of progress; and adapting plans on the basis of on-going learning. Finally, the article suggests possible ways forward, based on experience.
    Pages
    10
    ISSN
    0961-4524
    EISSN
    1364-9213
    ae974a485f413a2113503eed53cd6c53
    10.1080/09614520903564215
    Scopus Count
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