Monitoring and evaluating advocacy: lessons from Oxfam GB's Climate Change campaign
MetadataShow full item record
JournalDevelopment in Practice
Document typeJournal article
DescriptionThis article examines Oxfam GB's learning from its attempts to improve monitoring and evaluation (M&E) processes within a global advocacy campaign. It outlines the Climate Change campaign team's practical experience of piloting different approaches to M&E, and the lessons emerging from the process. The experience suggests that while some 'traditional' elements of M&E are helpful in advocacy work, a greater focus on light, real-time monitoring systems is necessary. The findings highlight the organisational as well as methodological challenges of integrating M&E into advocacy campaigns: without a culture that rewards reflection and learning, improvements in staff capacities or data-collection systems will not be sustained. Indeed, the process of improving M&E practice mirrors that of an advocacy campaign itself, requiring analysis of power relations, opportunities, and constraints; monitoring of progress; and adapting plans on the basis of on-going learning. Finally, the article suggests possible ways forward, based on experience.