Project 'RAMBO': an initiative to improve rickshaw pullers' earnings
Author(s)
Banerjee, SubhojitEditor(s)
Eade, DeborahPublication date
2010-02-01Subject
Approach and methodologyCountry
India
Metadata
Show full item recordJournal
Development in PracticeDocument type
Journal articleLanguage
EnglishDescription
Rickshaw pulling is a large, labour-intensive, unorganised sector in India, involving 8 million individuals belonging to the lowest social strata. The article describes an initiative to increase the daily earnings of rickshaw pullers by training them to retail branded products, on a 'bulk-buying retail-selling' model. The article reports on a project that began with 30 rickshaw pullers in Jaunpur, a semi-urban district of eastern India. Critical issues related to the sustainability and future of such projects on a large scale are discussed.Pages
13ISSN
0961-4524EISSN
1364-9213ae974a485f413a2113503eed53cd6c53
10.1080/09614520903436950