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    Sexual-health communication across and within cultures: the Clown Project, Guatemala

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    Author(s)
    Savdie, Anthony
    Chetley, Andrew
    Editor(s)
    Eade, Deborah
    Publication date
    2009-06-01
    Subject
    Approach and methodology
    Health
    Keywords
    Development methods
    HIV and AIDS
    Media
    Country
    Guatemala
    
    Metadata
    Show full item record
    Publisher(s)
    Oxfam GB
    Routledge
    Journal
    Development in Practice
    URI
    http://hdl.handle.net/10546/131063
    DOI
    10.1080/09614520902866447
    Document type
    Journal article
    Language
    English
    Description
    The synergies created through the careful application of both organic and symbolic communication demonstrably reach those most vulnerable to the spread and impact of HIV and AIDS. The Clown Project uses labour-intensive face-to-face street theatre and dialogue, participatory workshops, and symbolic communication such as print-based materials. Some lessons learned in selected communities in Guatemala and other countries in Central America are shared. This paper puts forward an argument in favour of careful and critical analysis of culture in formulating communication strategies with and for specific groups. This analysis takes into account relations of power within and between vulnerable groups, examining the centre-periphery dynamic between classes, genders, ethnicities, age groups, and other social identities. Both appropriately supported insider perspectives and appropriately processed outsider knowledge are recommended, along with ways of bridging science and the field, theory and practice.
    Pages
    13
    ISSN
    0961-4524
    EISSN
    1364-9213
    ae974a485f413a2113503eed53cd6c53
    10.1080/09614520902866447
    Scopus Count
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