Diary of a participatory advocacy film project: transforming communication initiatives into living campaigns
| dc.contributor.author | Flower, Emilie | * |
| dc.contributor.author | McConville, Brigid | * |
| dc.contributor.editor | Eade, Deborah | en |
| dc.date.accessioned | 2011-05-24T10:02:41Z | en |
| dc.date.available | 2011-05-24T10:02:41Z | en |
| dc.date.issued | 2009-11-01 | en |
| dc.identifier.issn | 0961-4524 | en |
| dc.identifier.doi | 10.1080/09614520903122428 | en |
| dc.identifier.uri | http://hdl.handle.net/10546/131043 | en |
| dc.description | In August 2007, the government of Tanzania made a commitment to doubling the number of training places for skilled midwives, following a five-year campaign by the White Ribbon Alliance for Safe Motherhood in Tanzania (WRATZ), which culminated in the first television screening of a participatory film, 'Play Your Part'. With contributions from a range of health professionals, communities, a pop singer, and the Minister of Health, the message was that everyone at every level has a part to play in saving mothers' lives. WRATZ was successful because it was able to promote its message in a way that provides a model for advocacy, combining the reactive creativity of journalism and the methodological rigour of participatory video to bring about a tangible impact.<p>This article is hosted by our co-publisher Taylor & Francis.</p> | en |
| dc.format.extent | 5 | en |
| dc.format.mimetype | en | |
| dc.language.iso | English | en |
| dc.publisher | Oxfam GB | en |
| dc.publisher | Routledge | en |
| dc.relation.url | http://policy-practice.oxfam.org.uk/publications/diary-of-a-participatory-advocacy-film-project-transforming-communication-initi-131043 | |
| dc.subject | Approach and methodology | |
| dc.subject | Health | |
| dc.title | Diary of a participatory advocacy film project: transforming communication initiatives into living campaigns | en |
| dc.type | Journal article | en |
| dc.identifier.eissn | 1364-9213 | en |
| dc.identifier.journal | Development in Practice | en |
| oxfam.signoff.status | For public use – can be shared outside Oxfam | en |
| oxfam.subject.country | Tanzania | en |
| oxfam.subject.keyword | Development methods | |
| oxfam.subject.keyword | Maternal and child health | |
| oxfam.subject.keyword | Development in Practice Journal | |
| oxfam.subject.keyword | DiP | |
| prism.number | 7 | en |
| prism.volume | 19 | en |
| dc.year.issuedate | 2009 | en |