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    A critique of design methodologies appropriate to private-sector activity in development

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    Author(s)
    Coward, Tim
    Fathers, James
    Editor(s)
    Eade, Deborah
    Publication date
    2005-06-01
    Subject
    Approach and methodology
    Private sector
    Keywords
    Development methods
    Development in Practice Journal
    DiP
    
    Metadata
    Show full item record
    Publisher(s)
    Oxfam GB
    Routledge
    Journal
    Development in Practice
    URI
    http://hdl.handle.net/10546/130757
    DOI
    10.1080/09614520500076159
    Document type
    Journal article
    Language
    English
    Description
    In the corporate world, design has received increasing attention over the last 50 years and is now firmly embedded within almost all aspects of corporate activity. This article explores the role of design in development. Design is widely used and understood within capitalist economies to denote a diverse set of tools, used to maximise market share, sales, and profits, and support market differentiation and brand identity of products. The progress of two convergent design-related threads is charted briefly: the growth, since 1950, of a view that design has a real contribution to make to social responsibility and sustainability; and the increasing evidence of design-like skills being used in development contexts. The article reviews several alternative models that are being developed and concludes with a number of short case studies, which illustrate these models and highlight the potential of their largely process-based methodologies for private-sector activity in a development context.<p>This article is hosted by our co-publisher Taylor & Francis.</p>
    Pages
    12
    ISSN
    0961-4524
    EISSN
    1364-9213
    ae974a485f413a2113503eed53cd6c53
    10.1080/09614520500076159
    Scopus Count
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