Improving agri-food marketing in developing economies: contractual vegetable markets in Ghana

Author(s)
Poole, Nigel
Seini, A Weyo
Heh, Victor
Editor(s)
Eade, Deborah
Publication date
2003-11-01
Subject
Food and livelihoods
Approach and methodology
Trade
Keywords
Agriculture
Development methods
Country
Ghana

Metadata
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Publisher(s)
Oxfam GB
Routledge
Journal
Development in Practice
URI
http://hdl.handle.net/10546/130597
DOI
10.1080/0961452032000166483
Document type
Journal article
Language
English
Description
Smallholder farmers in developing economies face a range of marketing and exchange problems. This article concerns the organisation of vegetable markets in Ghana, in which transactions are characterised by uncertainty, mistrust and undeveloped buyer-seller relationships. It recommends adopting written standard form contracts to improve buyer-seller exchange and suggests key contractual features. Contracts furnish major advantages over existing verbal agreements by specifying the terms of an agreement by which performance can be measured and improving business attitudes and enhancing moral obligation.
Pages
7
ISSN
0961-4524
EISSN
1364-9213
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