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dc.contributor.authorCoates, Barry*
dc.contributor.authorDavid, Rosalind*
dc.contributor.editorEade, Deborahen
dc.date.accessioned2011-05-24T09:53:01Zen
dc.date.available2011-05-24T09:53:01Zen
dc.date.issued2002-08-01en
dc.identifier.issn0961-4524en
dc.identifier.doi10.1080/0961450220149870en
dc.identifier.urihttp://hdl.handle.net/10546/130558en
dc.descriptionThe field of advocacy work is growing and changing rapidly and there is much to be done in exploring not only how best to carry out effective advocacy, but also how best to use the tools of monitoring and evaluation and impact assessment (M&E/IA) to promote learning, improve accountability, and assess the value of advocacy. This paper starts by exploring the complex and changing nature of advocacy work, arguing that standardised forms of M&E/IA are likely to be inappropriate--they will probably provide misleading information, and may create perverse incentives that undermine joint action. However, while there are obvious pitfalls, there are few ready-made answers. The authors suggest that NGOs involved in advocacy at all levels should identify essential elements of their work at the outset and ensure that they monitor and evaluate those areas that they deem most important. Indeed, evidence shows that short-term successes of advocacy work may often be won at the expense of longer-term aims-- such as building capacity among partners and contributing to more fundamental change in the future. Throughout, the authors argue that an analysis of power and power structures should guide advocacy strategy and the ways in which advocacy can effectively be evaluated. A successful M&E/IA approach must be flexible enough not only to adapt to external events, but also to be a tool for reshaping the campaign. Those of us concerned with developing M&E/IA tools for effective and accountable advocacy need to start breaking new ground.en
dc.format.extent12en
dc.format.mimetypePDFen
dc.language.isoEnglishen
dc.publisherOxfam GBen
dc.publisherRoutledgeen
dc.relation.urlhttp://policy-practice.oxfam.org.uk/publications/learning-for-change-the-art-of-assessing-the-impact-of-advocacy-work-130558
dc.subjectApproach and methodology
dc.titleLearning for change: the art of assessing the impact of advocacy worken
dc.typeJournal articleen
dc.identifier.eissn1364-9213en
dc.identifier.journalDevelopment in Practiceen
oxfam.signoff.statusFor public use – can be shared outside Oxfamen
oxfam.subject.keywordAdvocacy
oxfam.subject.keywordCampaigning
oxfam.subject.keywordDevelopment methods
prism.issuenameDevelopment and the Learning Organisationen
prism.number3 & 4en
prism.volume12en


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