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dc.contributor.authorMoro, Hideki*
dc.contributor.editorEade, Deborahen
dc.date.accessioned2011-05-24T09:48:09Zen
dc.date.available2011-05-24T09:48:09Zen
dc.date.issued1998-02-01en
dc.identifier.issn0961-4524en
dc.identifier.doi10.1080/09614529854016en
dc.identifier.urihttp://hdl.handle.net/10546/130300en
dc.descriptionThe author considers how Northern NGOs present the South, in order to recruit volunteers and fundraise. Negative and positive images have been used to illicit feelings of pity and self-satisfaction respectively. Here, the author describes the effects of using different images, and argues that NGOs should be educating and building long-term supporters by substantiating the use of images with information about the causes of poverty, famine etc. The concept of mutual dependence between South and North should also be emphasised: a more pragmatic reason to help.en
dc.format.extent5en
dc.format.mimetypePDFen
dc.language.isoEnglishen
dc.publisherOxfam GBen
dc.publisherRoutledgeen
dc.relation.urlhttp://policy-practice.oxfam.org.uk/publications/ambivalent-messages-organizational-purposes-of-ngos-and-images-of-the-south-130300
dc.subjectApproach and methodology
dc.titleAmbivalent messages: organizational purposes of NGOs and images of the Southen
dc.typeJournal articleen
dc.identifier.eissn1364-9213en
dc.identifier.journalDevelopment in Practiceen
oxfam.signoff.statusFor public use – can be shared outside Oxfamen
oxfam.subject.keywordMedia
oxfam.subject.keywordAdvocacy
oxfam.subject.keywordCampaigning
oxfam.subject.keywordDevelopment methods
prism.number1en
prism.volume8en


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