Ambivalent messages: organizational purposes of NGOs and images of the South
Author(s)
Moro, HidekiEditor(s)
Eade, DeborahPublication date
1998-02-01Subject
Approach and methodology
Metadata
Show full item recordJournal
Development in PracticeDocument type
Journal articleLanguage
EnglishDescription
The author considers how Northern NGOs present the South, in order to recruit volunteers and fundraise. Negative and positive images have been used to illicit feelings of pity and self-satisfaction respectively. Here, the author describes the effects of using different images, and argues that NGOs should be educating and building long-term supporters by substantiating the use of images with information about the causes of poverty, famine etc. The concept of mutual dependence between South and North should also be emphasised: a more pragmatic reason to help.Pages
5ISSN
0961-4524EISSN
1364-9213ae974a485f413a2113503eed53cd6c53
10.1080/09614529854016