Export Marketing for a Small Handicraft Business
| dc.contributor.author | Millard, Edward | * |
| dc.date.accessioned | 2011-02-03T16:22:04Z | en |
| dc.date.available | 2011-02-03T16:22:04Z | en |
| dc.date.issued | 1996-01-01 | |
| dc.identifier.isbn | 978-0-85598-174-7 | |
| dc.identifier.uri | http://hdl.handle.net/10546/121197 | |
| dc.description | Small-scale handicraft producers often lack adequate marketing experience or support structures, particularly for exporting. Export Marketing for a Small Handicraft Business, a book written in plain, jargon-free language, provides vital information to help producers export more effectively. Keeping the perspective and situation of small-scale handicraft producers firmly in mind, the author covers many aspects of exporting: how to reach and maintain contact with customers, designing and production for overseas markets, presentation and packaging, quality control, supplying to specification, and the various formalities and documentation involved in exporting. | en_US |
| dc.description.tableofcontents | Introduction; Chapter 1 The Marketing Mentality; Chapter 2 The Business Approach; Chapter 3 Markets and Their Characteristics; Chapter 4 Reaching your Customer; Chapter 5 Support for Handicraft Exporters; Chapter 6 Designing and Producing for Export; Chapter 7 Presenting your Product; Chapter 8 Fulfilling Orders; Chapter 9 Despatching Export Consignments; Conclusion; Notes and References; Addresses of Organisations Referred to in This Book; Further Reading; Index | en_US |
| dc.format.extent | 193 | en_US |
| dc.format.mimetype | en | |
| dc.language.iso | English | en_US |
| dc.publisher | Oxfam GB | en_US |
| dc.publisher | Practical Action Publishing | en_US |
| dc.relation.url | https://policy-practice.oxfam.org.uk/publications/export-marketing-for-a-small-handicraft-business-121197 | |
| dc.subject | Economics | |
| dc.subject | Food and livelihoods | |
| dc.title | Export Marketing for a Small Handicraft Business | en_US |
| dc.type | Book | en_US |
| oxfam.signoff.status | For public use. Can be shared outside Oxfam | en_US |
| oxfam.subject.keyword | Finance | en_US |
| oxfam.subject.keyword | Livelihoods | en_US |
| dc.year.issuedate | 1996 | en_US |
| refterms.dateFOA | 2018-08-17T17:40:01Z |
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