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    Export Marketing for a Small Handicraft Business

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    Description:
    English book
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    Author(s)
    Millard, Edward
    Publication date
    1996-01-01
    Subject
    Economics
    Food and livelihoods
    Keywords
    Finance
    Livelihoods
    
    Metadata
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    Publisher(s)
    Oxfam GB
    Practical Action Publishing
    Document type
    Book
    Description
    Small-scale handicraft producers often lack adequate marketing experience or support structures, particularly for exporting. Export Marketing for a Small Handicraft Business, a book written in plain, jargon-free language, provides vital information to help producers export more effectively. Keeping the perspective and situation of small-scale handicraft producers firmly in mind, the author covers many aspects of exporting: how to reach and maintain contact with customers, designing and production for overseas markets, presentation and packaging, quality control, supplying to specification, and the various formalities and documentation involved in exporting.
    Table of contents
    Introduction; Chapter 1 The Marketing Mentality; Chapter 2 The Business Approach; Chapter 3 Markets and Their Characteristics; Chapter 4 Reaching your Customer; Chapter 5 Support for Handicraft Exporters; Chapter 6 Designing and Producing for Export; Chapter 7 Presenting your Product; Chapter 8 Fulfilling Orders; Chapter 9 Despatching Export Consignments; Conclusion; Notes and References; Addresses of Organisations Referred to in This Book; Further Reading; Index
    Pages
    193
    ISBN
    978-0-85598-174-7
    URI
    http://hdl.handle.net/10546/121197
    Additional Links
    https://policy-practice.oxfam.org.uk/publications/export-marketing-for-a-small-handicraft-business-121197
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