Diary of a participatory advocacy film project: transforming communication initiatives into living campaigns
Flower, Emilie McConville, Brigid
Flower, Emilie
McConville, Brigid
Citations
Altmetric:
Titre
Publication date
2009-11-01
Document type
Journal article
Pages
5
Author(s)
Advisors
Editor(s)
Other Contributors
Affiliation
ePub Date
Submitted date
Subject
Local subject classification
MeSH
Country
Collections
Description
In August 2007, the government of Tanzania made a commitment to doubling the number of training places for skilled midwives, following a five-year campaign by the White Ribbon Alliance for Safe Motherhood in Tanzania (WRATZ), which culminated in the first television screening of a participatory film, 'Play Your Part'. With contributions from a range of health professionals, communities, a pop singer, and the Minister of Health, the message was that everyone at every level has a part to play in saving mothers' lives. WRATZ was successful because it was able to promote its message in a way that provides a model for advocacy, combining the reactive creativity of journalism and the methodological rigour of participatory video to bring about a tangible impact.<p>This article is hosted by our co-publisher Taylor & Francis.</p>
Language
English
Other Titles
Abstract
Citation
Journal
Development in Practice
Journal Theme
Volume
19
Issue
7
Research Unit
Table of contents
Series
ISSN
0961-4524
EISSN
1364-9213