Images and icons: harnessing the power of the media to reduce sex-selective abortion in India
MacPherson, Yvonne
MacPherson, Yvonne
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2007-11-01
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Journal article
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9
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Sex-selective abortion is an increasing problem in India. Previous awareness-raising efforts on the issue have focused largely on the act of abortion, without substantively addressing the context that creates a demand for sex selection. The BBC World Service Trust conducted a research study on how best to use the media to address the issue, and concluded that a fictional television drama would be a suitable medium, as it would be able to unravel the reasons for son preference, demonstrate ways in which social pressure can be challenged, and depict women in a variety of roles that would serve to increase their value within the family and society.
This article is hosted by our co-publisher Taylor & Francis. For the full table of contents for this and previous issues of this journal, please visit the <a href="http://www.genderanddevelopment.org">Gender and Development</a> website.
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English
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Gender & Development
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Media
Volume
15
Issue
3
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1355-2074
EISSN
1364-9221