Partnering for sustainability: Business-NGO alliances in the coffee industry
Linton, April
Linton, April
Citations
Altmetric:
Titre
Publication date
2005-06-01
Document type
Journal article
Pages
15
Author(s)
Advisors
Editor(s)
Other Contributors
Affiliation
ePub Date
Submitted date
Subject
Local subject classification
MeSH
Country
Collections
Description
The movement to promote coffee produced in a sustainable way is one of many efforts aimed at linking social responsibility and market capitalism. In the wake of a worldwide coffee crisis in which prices have fallen to levels that do not support small-scale production or provide living wages for plantation workers, non-profit certifying and labelling organisations are working to develop a market that is sustainable for workers and the environment. They seek to influence cultural and political values in such a way that consumers and corporations in the North will have to respond to them by incorporating the welfare of Southern workers and ecosystems into their purchasing decisions. This paper discusses and evaluates current strategies to link producers and consumers within this movement, all of which involve a great deal of education. It argues that partnerships between businesses and NGOs are essential for broadening the corporate base of the market for fairly traded coffee and promoting norm change among consumers, and discusses the challenges and opportunities that such partnerships create.<p>This article is hosted by our co-publisher Taylor & Francis.</p>
Language
English
Other Titles
Abstract
Citation
Journal
Development in Practice
Journal Theme
Development and the Private Sector
Volume
15
Issue
3 & 4
Research Unit
Table of contents
Series
ISSN
0961-4524
EISSN
1364-9213